Digitimes Interview with Alex Mei - A win-win situation for Toshiba and OCZ
March 03, 2014
"As part of Toshiba, OCZ Storage Solutions is able to leverage Toshiba's NAND and combine it with its proprietary controllers, firmware and software. Toshiba's financial strength has also put OCZ in a better position to compete in the rapidly growing SSD market."
"The combination of OCZ and Toshiba is a win-win, said OCZ CMO Alex Mei in a recent interview with Digitimes. Mei also talked about the company's market position and direction after becoming a Toshiba subsidiary, and shared his views on the global SSD market."
Q: Would you talk about the role of OCZ after being acquired by Toshiba?
A: As a Toshiba group company, OCZ Storage Solutions is now a wholly-owned subsidiary that will continue to focus on developing best-in-class solid state drive solutions for both the client and enterprise markets. Toshiba will continue to develop, produce and market their own line of Toshiba-branded SSDs, while we will focus on selling OCZ-branded SSDs that leverage our in-house technology through our own well-established global channels.
Q: What are the pros and cons of OCZ being a Toshiba subsidiary? And for Toshiba, what are the advantages of buying OCZ?
A: Obviously when you are a standalone company, you have the ability to drive your own strategy when it comes to products and marketing. The good news is that when Toshiba acquired all of OCZ Technology Group's assets, they also kept all the SSD engineering and R&D teams fully intact, enabling the team to continue to operate autonomously and put even more focus and resources on developing next generation products.
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Marketing Communications Director